Meet the Founder

Daniel Smith
Digital Innovator, Housing Advocate, and Visionary Entrepreneur

Daniel Smith has spent the past 20 years carving out an impressive career in the digital landscape as an entrepreneur, product manager, consultant, and senior manager of digital and strategic marketing. Daniel has worked tirelessly to transform how organizations in the Caribbean and the United States digitally position their products and services.

Daniel founded Keepingly, a groundbreaking platform designed to empower homeowners to maintain, manage, and grow their property value. Drawing from his personal experiences as a homeowner, Daniel's customer-centric approach and data-driven mindset have led to the creation of innovative solutions for stakeholders in the housing industry.

In 2023, Daniel was recognized as a RISMedia Real Estate Newsmaker, an accolade that acknowledges his contributions to the industry. A true futurist at heart, Daniel is passionate about leveraging technology to address pressing issues within the housing market, with a particular focus on promoting
Homeownership Sustainability, equity, and fairness in homeownership.
In a recent Fast Company article, Daniel outlined five crucial policies that must be changed to make homeownership more equitable. These recommendations span various topics, from addressing systemic bias in appraisals to building Homeownership Sustainability into Special Credit Programs.

A champion of diversity, equity, and inclusion, Daniel believes that a more equitable housing industry is achievable and essential for the betterment of society as a whole. Through his continued work with Keepingly and his thought leadership in publications like Fast Company, Daniel Smith is poised to leave an indelible mark on the real estate industry, transforming the way we approach homeownership for generations to come.